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Project Tomorrow (formerly known as NetDay) would like you to know that the information and links on this page may be outdated.
How-To Guide
Marketing NetDay to Businesses and Other Sponsors
Planning for NetDay: The Education Community
Marketing NetDay to Businesses and Other Sponsors
Attracting Attention: Public Relations

Persuade thousands of large and small businesses to supply enough cable for thousands of schools, then get thousands more volunteers together to install it: Sound like a job for Hercules?

There may be thousands of schools in a state, but each school has teachers who want better tools for helping students learn; each school has parents with dreams for their children; each school exists in a community whose businesses benefit from educated customers and an educated work force. NetDays happen because communities make them happen one by one, school by school.

"NetDay Partners" are people and organizations that support technology initiatives within a community. Local organizers are able to rally support from leaders in education, business, politics, the media, and even popular culture. These leaders, in turn, find ways to motivate their constituents, employees, viewers, readers, and admirers to participate in a community technology initiative. These types of leadership and influence make each "NetDay" a reality.

If you're wondering how to field questions about computers in the classroom, see our answers to tough questions.


"The schools can't go it alone. Besides, from a business standpoint, it's an investment, and the payoff is a better work force. Society's payoff is in the abilities and mind-set of people entering society from schools."

From the NetDay diary for Andrew Carnegie Middle School,
Orangevale, California

The schools can't go it alone. Besides, from a business standpoint, it's an investment, and the payoff is a better work force. Society's payoff is in the abilities and mind-set of people entering society from schools."