You can create a press kit to hand out to editors and other interested parties who attend your event or express information about your activity. A press kit is literally a folder that contains all the essential information about your organization or event. Here's a menu of items that you may want to include:

• Recent press release about your event and any previous press releases that are relevant.
• Background information on your organization and its mission, and biographies for key people.
• A factsheet that contains useful information about your event, the school or education. This document should present information in a bullet format.
• Letters of endorsement from VIPs and state and community leaders.
• Copies of any recent speeches given on your behalf.
• A directory of key people in your organization and at the schools. You may wish to include national NetDay organizers and endorsers.