- Do encourage your NetDay partners to
send out their own press releases about their participation in your
project.
- Do anticipate questions that may be asked and have draft answers
prepared.
- Do review relevant facts, statistics, and specific examples
that support your efforts.
- Do make your points clearly and concisely.
- Do go off the record when you want to reporter to have information,
but without the ability to quote you by name.
- Do arrange to have photos available for reporters who
are writing stories about your event.
- Do hold press conferences, especially if you have access
to VIPs or celebrities who will speak for you. Suggestion:
Announce
your
press conference by writing and distributing a Step
One-type press release. If possible, have your VIP
or celebrity
distribute his or
her own release.
- Don't be shy. Every aspect of your project is an
angle, and every angle deserves a story. An editor
will never
fault
you for trying
to get attention.
- Don't get angry with the reporter. If you disagree
with a statement a reporter makes, simply and
calmly restate
your
points relevant
to the conversation.
- Don't continue to talk if you have adequately
answered the question.
- Don't be afraid to say you don't
know the answer, but offer to find the information.
- Don't include cover letters or other documents
when sending just a press release. Your
release should
speak for itself
(and it only
has five seconds to do it!). However, cover
letters are OK if you're sending a press
kit.
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