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NetDay Press Releases

November 14, 2000

Yahoo! Launches Spanish-language Internet Education Program

Camp Yahoo! en español Offers Free, Educational Program to Schools
and Not-For-Profit Organizations

Oakland, Calif. -- Yahoo! Inc. (Nasdaq: YHOO), a global Internet communications, commerce and media company, today unveiled Camp Yahoo! en español, a Spanish-language Internet education initiative, which offers training and materials to schools and not-for-profit organizations to help introduce people of all ages and backgrounds to the Internet. To implement this program across the country, Yahoo! is working together with several not-for-profit agencies, including Aspira, NetDay, PowerUP and the Points of Light Foundation.

Camp Yahoo! was developed by Yahoo! as a basic Internet instruction package designed to strengthen, support and complement technology initiatives in underprivileged communities throughout the United States. Authored in English and Spanish as a printed and online training curriculum, Camp Yahoo! aims to "train the trainer" by offering materials and hands-on training to qualified instructors. The program is available free-of-charge to any qualified not-for-profit organization, community center, library, school or service group in need of resources to facilitate Internet education and increase general knowledge of how to use the Web.

Camp Yahoo! en español was created to meet the growing demand for Internet education among one of the fastest growing population groups in the United States. This program is specifically targeted to people whose primary language is Spanish as well as those who prefer to navigate the Internet in Spanish. According to a report by the United States Department of Commerce, Hispanic households currently have one of the lowest Internet penetration rates but exhibit one of the highest adoption rates among American households.

"Yahoo! is delighted to introduce the Camp Yahoo! instructional program in Spanish as another resource to help extend and increase access to Internet education among Hispanics throughout the U.S.," said Heather Killen, senior vice president of international operations at Yahoo! Inc. "By implementing Camp Yahoo! en español in schools and not-for-profit organizations, we hope to ensure that more people have access to the training and education necessary to take full advantage of the Internet."

The Camp Yahoo! initiative, introduced earlier this year, was developed to meet four basic Internet education objectives:

  • To make the Internet easy-to-use for the average person--providing tips about how to get online and how to find information and services on the Internet quickly and efficiently.
  • To demonstrate how the Internet can be used in many aspects of everyday life--providing useful and important information about discovering content of interest to people of all ages.
  • To provide an appropriate child and adult Internet experience in a safe way--providing age appropriate information such as how to find homework assistance online for children, and how to communicate online for adults.
  • To learn about sharing information with other Internet users--providing both children and adults with tips about sharing information and the tools to discover safe and enjoyable experiences on the Web.

"We are pleased to join Camp Yahoo! en español in this educational initiative in the Hispanic community", said Julie Evans, CEO of NetDay. "Through NetDay's Digital Divide Initiative in the Bay area, we have coordinated hundreds of volunteers, businesses, community leaders, and corporate sponsors to provide Internet access to several area schools. NetDay's nationwide efforts have also enabled schools across the country to receive newly installed advanced network connections linking students and teachers to some of the newest technologies of today".

"We are very excited to join Yahoo! en español, as we aspire to empower our youth with hands-on basic Internet education necessary to take full advantage of the Internet and the quality information it offers", said Hilda Maldonado, executive director of ASPIRA Puerto Rico.

"We look forward to working with Yahoo! en español to deliver information and content in Spanish to meet the needs of underserved Hispanic youth nationwide," said Rae Grad, CEO of PowerUP, the nation's leading organization dedicated to helping young people succeed in the digital age. "We are pleased to be working with Yahoo! en español to provide information about how to better bridge the digital divide and provide Spanish language links to kid-appropriate Web sites, which we will feature on PowerUP Online."

The English and Spanish-language Camp Yahoo! training materials have been designed by Internet and educational experts for various age groups, with a different emphasis for children and adults. Materials are available for primary school children (ages 5 to 7), upper elementary school children (ages 8 to 10), middle school children (ages 11 to 13), and adults (teens over 14 and over).

About Aspira
The ASPIRA Association, Inc. is the only national nonprofit organization devoted solely to the education and leadership development of Puerto Rican and other Latino youth. Since 1961, ASPIRA has pursued its mission of empowering the Latino community through the development of its youth. All of ASPIRA's goals and activities spring from one basic belief: Puerto Ricans and Latinos have the collective potential to move their community forward. With community-based offices in large cities of six states and Puerto Rico, ASPIRA's 600 staff members work with over 25,000 youth and their families each year to develop that potential. Since its founding, ASPIRA has provided more than a quarter of a million youth with the personal resources they need to remain in school and contribute to their community.

About NetDay
NetDay is a national, education technology non-profit organization that continues to help schools build and enhance connections as well as to guide them on the effective and appropriate use of technology resources to enhance and support K-12 education. NetDay's vision is to help educators "think beyond" the technical connections of computers and the Internet to educational results.

About the Points of Light Foundation
The Points of Light Foundation, the nation's leading organization for volunteering, works to engage more people more effectively in volunteer community service to help solve serious social problems. The Foundation works in partnership with the Volunteer Center National Network, the nation's primary local leadership and resource organizations for volunteering.

About PowerUP
PowerUP is a national non-profit organization dedicated to bringing low to no cost technical resources together in the form of partnerships to meet the "Five Promises" identified by America's Promise--The Alliance for Youth as instrumental to positive youth development. The "Five Promises" are caring adults, safe places, a healthy start, marketable skills and opportunities to serve. PowerUP partners provide technology, funding, trained personnel, innovative interactive programming, in-kind support and other resources to bridge the digital divide. About Yahoo! Yahoo! Inc. is a global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 166 million individuals each month worldwide. As the first online navigational guide to the Web, is the leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company also provides online business services designed to enhance the Web presence of Yahoo!'s clients, including audio and video streaming, store hosting and management, and Web site tools and services. The company's global Web network includes 24 local World properties outside the United States. Yahoo! has offices in Europe, the Asia Pacific, Latin America, Canada and the United States, and is headquarted in Santa Clara, California.

Editorial Contact:
Julie Fuentes/Annabel Beyra
GrupoUno International
Ph: 305-448-6111

Hilda Maldonado
Aspira of Puerto Rico
Ph: 787-750-0505

Jodie Pozo-Olano
Director of Communications
Ph: 703-237-3340

Points of Light
Maria E. Herrmann
Senior Director, Development
Ph: 202-729-8198

Power Up
Aili Jokela
Vice President, Marketing and Communications
Ph: 703-610-3517